Morpho Travel Experience formalized an alliance with the global hotel chain Iberostar to manage the shops in five hotels in Playa Paraíso, including stores in lobbies, by the pools, and in a shopping center within the Iberostar Playa Paraíso hotel complex.
Morpho Travel Experience formalized an alliance with the global hotel chain Iberostar to manage the shops in five hotels in Playa Paraíso, including stores in lobbies, by the pools, and in a shopping center within the Iberostar Playa Paraíso hotel complex.
"We are delighted to announce one of the largest partnerships Morpho has established in collaboration with the hotel sector. We are expanding our footprint in Latin America, growing in a very positive way," stated Adriana Echandi, CEO of Morpho Travel Experience.
Furthermore, Echandi added: "Morpho has shops in at least 60 hotels in Latin America. However, this project is the first of its kind because we will operate all the stores in the 5 hotels within the Iberostar Playa Paraíso complex: Paraíso del Mar, Paraíso Lindo, Maya Suites, Paraíso Beach, and Grand Paraíso."
The alliance between Morpho Travel Experience and Iberostar comes after over a year of collaboration, deeply understanding the needs of guests and tailoring the offering for each shop, depending on the type of hotel.
The providers of furniture and decorative sculptures used in the remodeling of the shopping center were developed by Mexican companies and artisans who support the sustainability message of the Iberostar chain.
Morpho will operate a total of 34 shops in the hotel complex located in Playa Paraíso, Mexico, which will depict and recreate the Mexican culture, the essence of its magical towns, and its traditions. The total investment for the project is around $1.5 million, generating direct employment in customer service, management, and in the logistics chain.
The alliance between these business groups will promote the work of Mexican artisans and entrepreneurs, who will offer their products in the various shops that Morpho will operate. These ties are possible thanks to the Comunidad Latinoamericana de Artesanos in Mexico (CLA Mexico).
