WE OPEN THE FIRST RUMBO SHOP IN A STREET LOCATION

Morpho Travel Experience opened its first Rumbo Pura Vida store outside airport environments, marking the brand’s debut in a street location at Multiplaza Escazú. This milestone expands access to Costa Rican products while reinforcing the company’s commitment to local entrepreneurship and sense of place.

The 190 m² store represents an investment of approximately USD 200,000 and supports more than 30 Costa Rican entrepreneurs from different regions of the country. The retail concept offers a curated selection of sustainable textiles, crafts, accessories made from recycled materials, and products inspired by Costa Rican identity.

According to Adriana Echandi, CEO of Morpho Travel Experience, this opening brings the sense of place concept to a new context, allowing customers to connect with local culture beyond airport terminals. The store also features products from Café Britt, strengthening its portfolio with iconic Costa Rican brands.